RWJF: Tax on Calories in Sugar-Sweetened Beverages Predicted to Reduce Consumption of Beverage Calories, 7/15/2014

July 15, 2014

Tax on Calories in Sugar-Sweetened Beverages Predicted to Reduce Consumption of Beverage Calories

In a study published by the American Journal of Agricultural Economics, it has been estimated that a 0.04 cent per-calorie tax on beverages that are sugar-sweetened would result in 5,800 fewer calories consumed annually per person.

Throughout four New York state regions, supermarket sales data was analyzed; in comparison to the 0.04 cent per-calorie tax estimated to drop beverage calorie consumption by 9.3 percent, a half-cent tax per-ounce is predicted to only slash beverage calorie consumption by 8.6 percent.

This calorie tax is predicted to save nearly $736 million for the consumers across the nation, due to shoppers more likely to choose lower-calorie options to save money. Beverages that are sweetened with sugar are likely to contribute to conditions such as obesity and diabetes if consumed in excess; we all love to save money, so would you choose a lower calorie option? Of course, water is always the best choice, yet if we slowly slash those calories in our other beverages we can begin to combat obesity in an innovative way.

 

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